Brand Manager – KUWAITI DANISH DAIRY COMPANY (KCSC)

– Develop and implement marketing plans and brand building initiatives that create loyalty for the product/brand in line with the company’s vision and strategy.
– Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
– Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
– Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
– Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions. 
– Communicate brand strategies to marketing communications, sales, and other department
– Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
– Monitoring, planning and coordinating product launch.
– Guide creation of product portfolio.
– Evaluate and analyze program results and present recommendations for changes in brand strategy.
– Manage and launch Brand’s NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.
– Create and implement annual brand plans and activities in order to meet the short and long term brand objectives.
– Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
– Conduct consumer research whenever required based on brand issues and opportunities.
– Regularly analyze all brand trackers in order to identify brand issues and opportunities.

Job Details

Date Posted: 2017-08-02
Job Location: Al Kuwait, Kuwait
Job Role: Marketing and PR
Company Industry: Manufacturing and Production; FMCG; Marketing
Monthly Salary: US $5,000

Preferred Candidate

Career Level: Management
Degree: Bachelor's degree

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