Customer Relationship Management Lead – Magrabi Retail

• •Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
• •Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
• •Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
• •Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• •Overseeing direct communications with customers through the CRM.
• •Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
• •Ensuring the database is segmented effectively for targeted marketing activities.
• •Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
• •Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

Job Details

Date Posted: 2017-08-03
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: Retail/Wholesale

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree

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