Digital Marketing Officer – Initial Saudi Arabia Ltd.

The Digital Marketing officer oversees the digital marketing strategy for the Initial Saudi Group in alignment with the group’s marketing strategy. This includes all ISG subsidiaries.
Key Responsibilities:
• Creating strategies to measure and increase online traffic to ISG websites and online accounts.
• Oversee creation of digital content posed for viral marketing or posts on ISG online presence – This includes but is not limited to blog posts, email marketing, web marketing, SEO, SEM, mobile marketing, online banners, and social media marketing.
• Develop digital marketing campaigns in partnership with Marketing Head, Business Unit Heads, Webmaster and Sales/Call Center
• Create content calendar for social media marketing aligning with online marketing campaigns
• Measure and analyze online traffic of ISG websites and accounts for quarterly reporting
• Provide insights to Business Unit Heads on improving online traffic of ISG websites and accounts
• Provide options of new digital marketing channels and technologies with benefit reports to top management
• Provide options to improve ISG website functionality and usability to top management
• Manage design and content of ISG websites with input and content from Communications Manager
• Plan and budget all digital marketing efforts
• Evaluate end-to-end user experience of online presence
• Evaluate competitor’s digital marketing strategies and report to top management

Job Details

Date Posted: 2017-07-19
Job Location: Jeddah , Saudi Arabia
Job Role: Marketing and PR
Company Industry: Facilities Management

Preferred Candidate

Career Level: Mid Career
Gender: Female
Nationality: Saudi Arabia
Degree: Bachelor's degree

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