Product Manager – Acquisition – First Abu Dhabi Bank (FAB)

PURPOSE OF JOB
To support Head – Card Products to achieve maximum profitability through the development of new card acquisition opportunities, across all channels.
He must implement and drive sales strategies, tactics and market driven campaigns that optimize the channels’ performance and profitability.
Required to work closely with Sales team leaders, DSA, admin & support staff, Sales Managers, Telesales channel, and Marketing to deliver against the agreed Card Acquisition plans.
TASKS
Develop credit initiatives to expand acquisition opportunities across all channels and emirates in UAE, through on-going engagement with credit policy, portfolio and product team.
Work with the Credit Policy team to develop new and improved under writing scheme
Ensure under writing scheme is competitive while not comprising on risk.
Ensure training and communication of any new changes in the policy
Coordinate in the development and implementation of acquisition campaigns
Developing and rolling -out effective induction, sales culture and product specific training material and programs.
Ensure regular awareness campaigns to ensure product knowledge at the front end level is good.
Coordinate in the preparation of marketing plans for Card Centre products/services
Coordinate in the designing of relevant application forms, brochures, other marketing materials, packaging etc.
Coordinate in the preparation of all procedures related to Card acquisition.
Prepare Business case for new acquisition strategies.
Liaise with ITD/ Other Depts. for resolving /enhancement of product/service related matters.
Conduct review with CCCU team to ensure accuracy in application decisioning.

Job Details

Date Posted: 2017-09-13
Job Location: Abu Dhabi, United Arab Emirates
Job Role: Management
Company Industry: Banking

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree

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