Social Media Manager – Al Babtain Group

Job Purpose: Work together with the Digital Marketing Manager and brand managers to develop social media strategies for the group and brands. Own the group and brands social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.). Monitor, engage and report social media channels owned by group brands. Work with digital art director and marketing team to develop content for channels.
• Develop social media/content strategies and guidelines for all social media channels (SMCs)
• Lead, manage and supervise social media executive to maintain brand voice quality and increase brand power and awareness
• Supervise social media executive’s communication & coordination with CRM agents in regards to customer inquiries and responses
• Work closely with Marketing, Creative, PR, CRM, HR and Sales on calendar, content and campaign coordination
• Own and manage content on all SMCs (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) for the group and brands
• Brief creative on content needed for SMCs
• Maintain consistent voice on all posts and engagements aligned with brand and target audience
• Monitor SMCs and respond to customer engagement and real-time response to inquiries, and complaints
• Link with pertinent people within the organization to respond to online customers
• Create social media reports and aggregate data into relevant insights for each department and brand
• Stay up-to-date with current and developing digital marketing trends, monitor, research and analyze competitive landscape
• Propose and develop social media initiatives to accelerate business goals, using creative ideas, partnerships and identifying possible opportunities to increase brand social awareness and growth

Job Details

Date Posted: 2017-07-05
Job Location: Al Kuwait, Kuwait
Job Role: Marketing and PR
Company Industry: Automotive

Preferred Candidate

Career Level: Mid Career
Nationality: Kuwait
Degree: Bachelor's degree

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