Assistant Manager – Marketing (Loyalty & Analytics) – Home Centre

Drive the Loyalty and the Customer Value Management Strategy for Home Centre, in order to enhance the customer experience, support increased sales, retention and expand customer relationships


• Revalidate the customer profile for HC in coordination with the Corporate analytics teams and redefine customer segmentation

• Manage customer propositions, undertake customer reviews, segmentation and product penetration analyses, prepare fact packs

• Improve the effectiveness of customer acquisition, customer wallet share deepening, customer value management and customer retention

• Take responsibility to reduce churn and build preventive and win back activities

• Develop proactive retention initiatives

• Understand business requirements and provide integrated campaign services/solutions across multiple channels to meet business goals.


• Liaise with Corporate analytics teams to understand best practices and roll out campaigns

• Work with internal teams including Retail, IT, and Marketing to define campaign requirements and ensure successful roll out of the same

• Responsible for execution of CVM strategy and ensure all relevant stakeholders receive information on CVM campaigns, to ensure smooth customer experience


• Monitor ROI on each campaign / CVM activity

Review campaign results and make recommendation on refinements to campaigns that will result in improved performance

Marketing strategy

• Make recommendations for customer segmented marketing strategy from insights and develop campaigns for digital, social and CVM

• Drive a single view of customer across loyalty program, digital and social


• Make recommendations from customer insights to drive catalogue strategy

• Develop and monitor catalogue ROI

Job Details

Date Posted: 2017-11-21
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: Retail/Wholesale
Monthly Salary: US $15,000
Joining Date: 2017-12-25

Preferred Candidate

Career Level: Mid Career
Degree: Master's degree

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