Brand Manager (Dairy/Beverage/Food) – Rawaj Co. for Recruitment

Brand Strategy – Develop a vision, strategic direction and policy for Brand Management that will enable the company to develop and project the company’s brand image.
Brand Plans – Develop Brand plans and budgets for different categories to differentiate the brand from other brands in the market in order to achieve the annual sales and gross margin targets in existing and new markets
Brand Performance-Monitor the performance of the brand for different categories in order to track actual performance from production to the market shelf against the Brand plan and take corrective action.
Promotions-Direct all Sales Promotions campaigns to execute all Brand Plans in line with the company objectives.
Product Development-Support the Production, R & D, Marketing and Sales teams in identifying and developing new or modified products through brand studies in order to achieve the category sales and gross margin objectives.
Changes to Brand Plans-Evaluate Market Research studies, market conditions and competitor products/activity and implement brand planning changes.
Marketing Support-Provide the marketing team with support to develop unique selling propositions and targeted marketing communications.
Brand Management Standards-Ensure that Brand Management is executed in line with international standards so that management decision making is based on sound brand methodology.
Human Resources Development – Develop the necessary Brand Management organisation structure and ensure the right caliber of staffing and appropriate training to meet all job requirements. Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the organization.

Job Details

Date Posted: 2017-10-12
Job Location: Riyadh, Saudi Arabia
Job Role: Management
Company Industry: Food Production

Preferred Candidate

Career Level: Management
Nationality: Saudi Arabia

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