Brand Manager (Electronics) – Jashanmal & Partners Limited

The Brand Manager is responsible for developing and implementing the division’s marketing strategy. This includes planning and directing development of brand-building programs including advertising, public relations, trade shows, merchandising, promotions, online programs, research, packaging and trade marketing. This person is responsible for building a world-class marketing organization through self-development and the development of others.
Brand Leadership
– Effectively market the company’s products to defined target segments based on consumer purchase behaviors and an understanding of the demographic and psychographic profiles of targeted consumers.
– Ensure all products and all touch-points to the consumer are consistent with the company’s marketing/messaging strategy and brand and product strategy.
Brand Execution
– Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business and ensure they are consistent with the overarching corporate strategy.
– Develop a marketing plan which is designed to increase revenue opportunities and market share
– Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth and ensure all touch-points to the consumer properly execute on the company’s brand strategy.
– Direct co-branded marketing programs with customers.
– Collaborate and develop direct marketing communications strategy.
– Collaborate and develop activities related to advertising, public relations, sponsorships, tradeshows and sales support.
– Direct product launches including marketing messages, product reviews and article placements.

Job Details

Date Posted:2017-12-17
Job Location:Al Kuwait, Kuwait
Job Role:Marketing and PR
Company Industry:Retail/Wholesale

Preferred Candidate

Career Level:Mid Career
Degree:Bachelor's degree

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