Brand Manager – Gandour Career Site

· Sets the overall strategy for the brand within its corresponding business, responsible for the marketing mix that builds the long term strategy of the brand.

· Sets the business forecasts & marketing budgets based on financial analysis & sales/profit forecast.

· Designs and optimizes execution of the marketing calendar within its approved budget.

· Owns the consumers journey and sets how the brand interacts with their lives.

· Has the knowledge and expertise in the brand and its category with the ability to be proactive and take core decisions.

· Sets the brands’ pricing and positioning strategy.

· Responsible for the ROI of marketing activities and monitoring of the brand/s revenue & profit.

· Conducts market research, tracks and analyzes performance (consumer research & retail audit).

· Leads contact with Creative Agencies – specifically advertising, media, social media, consumer promotions & events.

· Responsible for package design & development.

· Responsible for line extensions & new products, flavors etc., works closely with R&D on new product development.

· Works closely with Demand Planning on forecasting and securing product availability in alignment with the marketing plans.

· Works closely with manufacturing on production planning to ensure stock availability.

· Work closely with Sales and Trade Marketing functions.

· Has the highest level of communication & coordination to work closely with all the other functions and as such has the strongest leadership-coordination role.

· Comprehensive knowledge and expertise to manage all the tangible and intangible assets of the brand – product, package, price, equities, visual & verbal identities, experience, tone of voice, etc.

Job Details

Posted Date: 2018-08-31
Job Location: Cairo, Egypt
Job Role: Marketing and PR
Company Industry: FMCG

Preferred Candidate

Career Level: Mid Career
Nationality: Egypt
Degree: Bachelor's degree

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