Brand Manager

A newly-established freezone company offering a wide range of perfume, cosmetics and body care products is looking for a Brand Manager to join their growing team!

JOB DESCRIPTION

* Analyze how our brand is positioned in the market and crystalize targeted consumers insights

* Take brand ownership and provide the vision, mission, goals and strategies to match up to

* Translate brand strategies into brand plans, brand positioning and go-to-market strategies

* Lead creative development and create motivating stimulus to get targeted population to “take action”

* Establish performance specifications, cost and price parameters, market applications and sales estimates

* Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

* Coach the team and get the best from everyone

* Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

* Oversee marketing and advertising activities to ensure consistency with product line strategy

* Monitor product distribution and consumer reactions

* Anticipate bottlenecks

* Brainstorm new and innovative growth strategies

* Align the company around the brand’s direction, choices and tactics

Job Details

Date Posted: 2017-10-22
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: FMCG

Preferred Candidate

Career Level: Mid Career

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