Copy Writer – Map Advertising Agency

You'll need imagination, a passion for writing and a determination to succeed to make it as an advertising copywriter
As an advertising copywriter, you'll work alongside an art director within the creative department of an advertising, media or full-service agency. You'll work with client briefs to conceive, develop and produce effective advertising campaigns.
You'll focus on providing the written words ('copy') for an advertising campaign, while the art director will deal mainly with the visual images. Copy can include:
– creating headlines, slogans, catchphrases, strap lines and body copy for print advertising and leaflets
– writing for web advertising, social media and mobile applications
– Creating scripts for radio jingles and TV commercials.
• familiarize yourself with your clients' products and services, the target audience and their competitors' activities
• liaise with clients and interpret their briefs
• develop creative ideas and concepts, often in partnership with the art director
• present ideas to the creative director for approval and development and then to your clients
• write clear, persuasive, original copy through the various iterations of the project
• proofread copy to check spelling and grammar
• amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
• oversee campaigns through the production stage to completion
• work on several campaigns at once, sometimes under pressure and often to tight deadlines
• cast actors for TV and radio work and listen to voice tapes
• liaise with production companies, photographers, typographers, designers and printers
• Persuasion: Copywriters need to know how to write persuasively and in some cases, defend their creative choices.
• keep up to date with popular culture and trends
• Monitor the effectiveness of advertising campaigns.
• Social Perceptiveness: Copywriters need to have their finger on the pulse, so that their copy is relevant and modern, and understand how people will react to their writing.

Job Details

Date Posted: 2017-09-13
Job Role: Writing and Journalism
Company Industry: Advertising

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree

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