Digital Content Executive – Michael Page International (UAE) Limited

The Digital Content Executive will be responsible for executing the Digital Content Marketing and Customer Relationship Management Pprogram as well as managing numerous digital marketing projects.
Client Details
Large multinational consumer electronics company in Dubai
The Digital Content Executive will have the following responsibilities:
– Collaborate with digital marketing manager to deliver digital strategy in MEA- Drive all content marketing/CRM activities and business wide- Collaborate with digital marketing manager to develop annual digital marketing plans and CRM strategies across all consumer categories and products.- Drive and develop best in class Owner Experience- Execution of emails and CRM related activity for the corporate program including working with Website Content and Online Retails Coordinators to ensure promotional codes are generated and landing pages are ready.- Develop segmentation strategy based on Mosaic Groups and implement strategies ensuring relevant communication.- Develop an email life-cycle strategy including welcome emails, product info, and raising awareness of online opportunities.- Manage the social media presence by planning, scheduling, and posting content that supports the marketing strategy and campaigns.- Work with the available Analytics platforms to measure and report activity using social analytics and Google analytics.
The Digital Content Executive should have the following:
– Experience working with digital content marketing strategies.- Solid knowledge of Content Marketing, CRM and email marketing programs- 3-5 years experience in digital marketing in a multinational or at an advertising/media agency
Job Offer
Attractive package

Job Details

Date Posted: 2017-10-26
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: Marketing

Preferred Candidate

Career Level: Mid Career

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