To promote and continuously enhance brand (and/or product and/or service) awareness using digital technologies to acquire leads/sales for an online Arabic learning platform. This is done through the development of appropriate marketing strategies and business plans, execution of such and constant monitoring of results to ensure that the right message reaches the right people at the right time, all the time. The Digital Development and Marketing Manager will engage in strategic negotiation; develop and maintain business relationships and work with promotion companies to grow sales and enhance business performance. Above all, the role holder will share accountability for the whole business as a member of the Top Management team.
• Joint accountability for the management and success of the company at strategic level – business strategy and execution thereof;
• Develop, implement and manage digital marketing strategies and supporting business plans to create and maintain awareness of the company’s brand and/or products and/or services for purposes of driving leads to sales:
­ Marketing channels and methods;
­ Monitor, analyse data and proactively implement marketing adjustments where necessary. Includes market research, competitor analysis, media consumption/behaviour;
­ Monitoring mechanisms that enable fast decision-making.
• Develop sales frameworks, e.g. channels, workforce, incentives and targets;
• Develop and manage relationships – strategic negotiation with external bodies and business partnerships;
• Continuous search engine optimization.

Job Details

Date Posted: 2017-11-14
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: Other

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree

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