E-commerce Manager- Magneto – Exa Serve

Summary of role:
• Generate and update Magento content (products, content, promotions).
• Work with agencies to build traffic & sales via the website (PPC agency, email.
• marketing provider, e-commerce provider, etc.).
• Plan, define and implement website changes and functional improvements.
• Maintain and update the online marketing plan for the website.
• Monitor key performance indicators on the website and develop plans to.
• Other duties as may be assigned.
Website
• Update product information and content on the website.
• Create banners, images, promotions etc. for display on the website (using products like Photoshop).
• Update content managed areas (copy & artwork).
• Manage website configuration & parameters (e.g. payment options, stock management).
• Investigate and report any operational/technical issues arising.
• Scope and document ongoing website functional projects /improvements.
• Test and deploy functional projects /improvements.
• Liaise with e-commerce agency regarding the day to day management of the website.
• Liaise with internal resources regarding the day to day management of the website.
• Evaluate approaches & strategies to improve website sales conversions & customer engagement Marketing.
• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc.
• Liaise with agencies or in-house teams to implement and support campaigns.
• Investigate, evaluate and assess new ways of generating additional traffic/orders.
• Produce reports to analyze the performance of all online marketing campaigns and promotions (reports, analytics, surveys etc.).
Measurement
• To meet and exceed all agreed performance objectives (sales, conversions, engagement).
• Continuous improvement of customer satisfaction.
• Meet internal service levels for website activity and management.
• Maintaining an excellent level of service to the business.

Job Details

Date Posted: 2017-10-12
Job Role: Information Technology
Company Industry: Computer/Software

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree

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