Head of Marketing – Creative Edge Co.

1- Media to Media deals: signing deals with effective media entities (TV, Print, online, ..) and to manage the use of our inventory to help achieving the communication objectives of CE.
2- Partnerships (strategic partners account management): selecting a short list of partners that can help CE platforms (Mix FM KSA, Shoot, Zone, basketball and any other platform that CE will create and/or handle) to help achieving the marketing objectives of CE.
3- Interactivity Business: working hand in hand with the commercial team in each CE platform to increase our interactivity revenues (IVR, SMS, RBT, content download, subscription services, ..).
4- Trade Communication: Developing and maintaining a consistent system for updating the market with our achievements and initiatives (rating, sponsorship for big events…) to make sure that our efforts are highlighted for the agencies and clients.
5- Special Operations / Promotions: in the lights of the yearly calendar agreed on with CEI management, to prepare the needed sales kit of any special operations executed on CE platforms including:
– Trade presentations.
– Clear commercial offering.
– Identifying the relevant client list that matches the operation.
– Roadshow planning.
6- Responsible for the marketing activities (B2C) for all CE brands:
 Setting the marketing strategies, budgets and action plans for execution.
 Supervising the social media team to achieve their objectives to reach the numbers agreed on as clear KPIs.
 Making the sponsorship decisions and on ground activities that help CE brands achieve their marketing objectives.
 Responsible for all B2C communications including setting the campaigns objectives, briefs, the message and the budget in the limits of the marketing budget pre identified (aligned with our Marketing/communication agency: Turquoise).
 Maintaining the branding assets and material stock that can reflect the image of CE brands.
 Managing the relation with the main strategic marketing partners (event organizers, PR companies…).
 Conducting frequent competitors analysis that can help the content and the sales teams to achieve their strategic objectives.
 Acting as the safeguard of the marketing budget for wise spending.

Job Details

Date Posted: 2017-12-06
Job Location: Jeddah , Saudi Arabia
Job Role: Marketing and PR
Company Industry: Arts/Entertainment/and Media; Advertising

Preferred Candidate

Career Level: Management
Degree: Bachelor's degree

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