Manager- Digital Marketing – Babyshop

Role and responsibilities:

• Develop and maintain a comprehensive social media strategy ensuring visibility and traffic across all touchpoints

• Demonstrable experience leading and managing SEO/SEM, PPC Campaigns, email, social media, display advertising campaigns

• Work as digital marketing thought leader for all media campaigns, ensuring customer acquisition and drive Ecom business

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Review the social media calendars and coordinate with stakeholders across the Company to ensure that relevant products are promoted on social media platforms

• Manage and support the social and media buying agency, ensuring a superior quality of communication and project delivery

• Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Company

• Monitor trends in online community tools, trends and applications. Generate monthly reports and monitor the competition and be aware of market changes and developments

• Work with the marketing representatives of various countries to manage the paid media and social campaigns for key markets

• Work with Brand team closely to ensure all content execution on online platforms is as per the brand guidelines

• Work with email marketing team to get maximum ROI on emailer campaigns and work to increase email database

• Ensure that website is regularly updated with relevant information for GCC region.

Job Details

Date Posted: 2017-11-29
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: Retail/Wholesale
Joining Date: 2018-01-01

Preferred Candidate

Career Level: Mid Career
Degree: Master's degree

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