Marketing Manager – Baheya Hospital

Main Job Purpose
Create and promote effective and efficient campaigns with compelling and memorable content as aligned with the overall communication strategy and annual action plan ensuring the visibility and sustainability of Baheya’s image as a contributing factor to the community in order to attain community collaboration and joint efforts towards the achievement of the organization’s developmental initiatives.
Accountabilities
1. Develop a yearlong strategy of the marketing campaigns to implement throughout the year with the directions of the head of department in order to attain the positive presence of Baheya.
2. Set monthly plans of marketing campaigns to be implemented driven from the yearly strategy indicating budget, content and targeted results to validate with the Communication Director.
3. Work alongside the marketing team to design campaigns entailing actual content, targeted audience, estimated results, follow up on every stage and report findings accordingly.
4. Research, write and coordinate design of direct marketing materials, such as flyers, newsletters, and giveaways, to promote the organization’s services, programs and activities toward the community.
5. Head the creative process through steering the brain storming sessions with marketing, creative and other concerned departments’ team pertaining to the creation of the promotional content of campaigns, events, activities, etc…
6. Collaborate with Fundraising department in the development of the promotional strategy and content while pitching potential donors whether for Grants, regular donations or In-Kind donations to ensure adequate presentation of Baheya.
7. Support the Head of department in the administration of informative market researches and analysis in order to determine organization’s positioning and develop initiatives related to the promotion of Baheya’s developmental goals.
8. Direct and assist the marketing team in managing the vendor contracting process, through regular supervision of their supplier prospection, assessment of offers, developing RFPs and negotiating payment terms in order to provide the necessary coaching and support to the team.
9. Establish and maintain relations with Media, suppliers, editors, photographers, National Celebrities and communities’ esteemed figures in to achieve community collaboration and consent.
10. Generate regular reports to the head of Marketing entailing department’s progress, activities performed, expenses exerted and results attained in order to showcase department’s performance.
11. Overview team’s performance providing constant coaching, a clear sense of direction and targets in order to drive the team’s performance to its best.
12. Perform any other relevant duties assigned by the head of department.

Job Details

Date Posted:2017-12-25
Job Location:Cairo, Egypt
Job Role:Marketing and PR
Company Industry:Medical/Hospital

Preferred Candidate

Career Level:Mid Career
Degree:Bachelor's degree

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