Marketing Manager – L'azurde for Jewelry

• Category and consumer behaviour understanding, triggers and barriers
• Understanding of customer and consumer segmentation
• Understanding the industry regulations and constraints
• Understanding competitor offering and different segments and channels
• Acquiring a strong understanding of the brand positioning and branding guidelines
• Adapting and developing brand advertising campaigns across different channels
• Contributing to, and delivering the digital strategy
• Support in identifying market gaps and opportunities
• Support in insight mining and development
• Develop and deliver product launch plans and support
• Product concept and proposition development and execution
• Plan and Execute consumer promotions and activation
• Evaluate and use different communication channels and tools to generate traffic to retail stores
• Building advertising and promotion plans for driving sales (ATL & BTL)
• Developing advertising campaigns and designs to promote products and services
• Executing and monitoring of activity plans and communication
• Customizing material and activities for the regione
• Developing loyalty and retention programs
• Contributing to and executing the brand strategy
• Setting activity plans to deliver on the brand strategy
• Manage the daily relationship and interaction with agencies and the principal
• Inspire the creative team on briefs and projects
• Issue communication briefs and evaluate creative responses, designs and deliverables
• Plan the annual marketing spend
• Monitor and manage spending
• Ensure delivery of services and products

Job Details

Date Posted: 2018-01-31
Job Location: Riyadh, Saudi Arabia
Job Role: Marketing and PR
Company Industry: Manufacturing and Production

Preferred Candidate

Career Level: Management
Gender: Male
Degree: Bachelor's degree

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Marketing Manager – L'azurde for Jewelry

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