Media Planning Manager – GTB – Menacom

In this position:
• You’ll direct the day-to-day account activities of the group and play a key role in the translation of marketing and advertising objectives into overall media strategies; you’ll also direct development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned associate(s) and reporting directly to the Media Director.

You will be accountable for:
– Plan Development and Maintenance
• Partner with Director on all aspects of communication plan development and recommendations
• Demonstrate full understanding of Client’s businesses as basis for all future work
• Ensure integration & coordination between various communications programs
• Determine and supervise the best possible implementation of all approved communication plans and projects
• Direct marketing and media analyses to support recommendations
• Seek, investigate and actively pursue innovative communications opportunities
• Provide Client with strategic points-of-view
• Prepare and present communication plans, as needed, including objectives, strategy, rationale, and all backup materials
• Develop innovative ways to present the team’s work
• Supervise and monitor implementation of all media buys where applicable
• Assist the Director in the negotiation of long-term media contracts
• Oversee long term partnerships with media companies
• Act as primary planning / buying integration contact for outside agency partners
• Oversee all added value programs / opportunities to ensure smooth execution
• Keep abreast of current events, media trends and any target market industry trends that impact business

– Team Management and Leadership
• Lead the media planning/buying team in setting brand strategies and developing appropriate media plans
• Delegate work effectively to teach direct reports, as well as deliver seamless work to client
• Supervise, guide and counsel team members on all day-to-day activities
• Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry
• Encourage and support staff attendance in various media training programs
• Manage group dynamics between team members
• Accurately, objectively and constructively evaluate performance of team members via talent development process
• Check for accuracy, timeliness and quality of all media group outputs
• Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways
• Think of new solutions to your work / client challenges
• Create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work

– Account Management
• Provide insightful updates to media and agency partners on the status of all account projects
• Initiate appropriate cross-functional client meetings
• Assume ultimate media financial accountability with Client Accounting and agency partners
• Attend and participate in Client / Agency meetings as the day-to-day product group representative from the media department
• Act with high integrity when managing solid relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations

Job Details

Date Posted: 2018-01-29
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: Advertising

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree

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Media Planning Manager – GTB – Menacom

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