Product – Creative Marketing – Samsung Electronics Levant

Purpose of the job:

  • To strengthen Product channel and marketing tool development and management.
  • To develop / monitor / expand the channel and Marketing coverage by working closely with the Sales team with marketing plans.
  • Additional responsibility will include assisting Business Head in various aspects of Marketing Budget Management.

Key Objectives:

The successful applicant is responsible for:

  • Maintaining & developing the business with clear objective of achieving the company’s marketing tool development and new product planning in the Division.
  • Carry out all marketing activities related to the division.
  • Budgeting, Planning, execution and monitoring product’s.
  • Plan and create the marketing communication asset to achieve the IMC (Integrated Marketing Communication) strategy.
  • Develop the execution strategy to ensure that the marketing communication asset is used organically and multi dimension-ally at all touch points.

Position Responsibilities:

Marketing Budget Management:

  • Quarterly/Monthly budget planning (product and market wise) for company budgets within company’s deadline.
  • Monthly evaluation of the marketing spends (market, budget and product wise) covering ATL and BTL activities (ATL/ BTL portion management as per company guideline).
  • Monthly Budget management: Plan proposal with (TIM %) Total Investment to Market guide.

Marketing Activities and Reporting:

  • Recommend the measures to enhance the quality of Product display.
    Development of in store material for all the product categories.
  • Maintenance of good level of Samsung display & products in stores – keeps records of distribution of special displays, pops (point of sales materials)
  • Manage all ATL.
  • Weekly marketing activity reports to be prepared and circulated to all concerned in SAMSUNG Levant and HQ.
  • Arrange and coordinate product launches.
  • Coordinate product reviews and PR activities with PR Manager.
  • Prepare and execute plans for marketing assigned products or product line(s), with the ultimate objective to achieve or exceed company goals.
  • Work closely with Brand Marketing to assure consistency with established guidelines.
  • Participate in decisions regarding product positioning and advertising campaigns.
  • Develop budget for assigned area of responsibility, and operate within established budget guidelines.
  • Maintain high level of brand preference and awareness.
  • Participate in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.
  • Analyse the communication impact through before and after consumer research.

Job Details

Posted Date:2018-07-30
Job Location:Amman, Jordan
Job Role:Marketing and PR
Company Industry:Sales

Preferred Candidate

Career Level:Mid Career
Nationality:Jordan
Degree:Bachelor's degree

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