The Senior PR Account Executive is the day-to-day senior account contact for the client and the team.
Their primary responsibilities are to understand the scope and context of the integrated marketing and PR program; to implement the program with junior members of the staff; drive monthly reporting for all campaigns; and drive activities to successful completion.
The Senior PR Account Executive will hold higher level media/blogger relationships and have a proven track record of successful media and social media campaigns.
The role holder will able to clearly understand and articulate the opportunities each integrated marketing channel brings to the client challenge and works with their team to execute against the programme’s deliverables.
Write coherent, concise and factually accurate press releases, articles, briefing documents, press kits, emails, tweets and other materials that require minimal amendments by senior colleagues and clients
Proof-read all written materials carefully before submitting them to senior colleagues and clients
Establish and manage relationships with journalists
Fully manage the process of press release distribution
Proactively research and manage forward feature and other media opportunities for clients
Sell-in stories to journalists
Handle incoming media enquiries
Demonstrate confidence and professionalism in journalist and client discussions
Organise media interviews, photo calls and press conferences
Lead meetings, ensuring that preparation for the meeting is well organised, notes are taken, and a contact report is circulated immediately after the meeting
Share responsibility for discussing and presenting information in client meetings (existing and new) and presentations
Liaise with clients in a confident and professional manner whilst establishing and maintaining good working relationships
Undertake desk research for client programmes and new business pitches
Contribute to social media activities of the company and its clients
Handle administration for client accounts, including press cuttings management, report preparation and feature schedule updating
Contribute to new business brainstorms
Develop useful and relevant business contacts
Brief suppliers, such as designers and photographers
|Job Location:||Dubai, United Arab Emirates|
|Job Role:||Marketing and PR|
|Company Industry:||Public Relations; Advertising; Marketing|
|Career Level:||Mid Career|