Senior PR Account Executive


The Senior PR Account Executive is the day-to-day senior account contact for the client and the team.

Their primary responsibilities are to understand the scope and context of the integrated marketing and PR program; to implement the program with junior members of the staff; drive monthly reporting for all campaigns; and drive activities to successful completion.

The Senior PR Account Executive will hold higher level media/blogger relationships and have a proven track record of successful media and social media campaigns.

The role holder will able to clearly understand and articulate the opportunities each integrated marketing channel brings to the client challenge and works with their team to execute against the programme’s deliverables.


Media Skills

Write coherent, concise and factually accurate press releases, articles, briefing documents, press kits, emails, tweets and other materials that require minimal amendments by senior colleagues and clients

Proof-read all written materials carefully before submitting them to senior colleagues and clients

Establish and manage relationships with journalists

Fully manage the process of press release distribution

Proactively research and manage forward feature and other media opportunities for clients

Sell-in stories to journalists

Handle incoming media enquiries

Demonstrate confidence and professionalism in journalist and client discussions

Organise media interviews, photo calls and press conferences


Lead meetings, ensuring that preparation for the meeting is well organised, notes are taken, and a contact report is circulated immediately after the meeting

Share responsibility for discussing and presenting information in client meetings (existing and new) and presentations

Liaise with clients in a confident and professional manner whilst establishing and maintaining good working relationships

Undertake desk research for client programmes and new business pitches

Contribute to social media activities of the company and its clients

Handle administration for client accounts, including press cuttings management, report preparation and feature schedule updating

Contribute to new business brainstorms

Develop useful and relevant business contacts

Brief suppliers, such as designers and photographers

Job Details

Posted Date: 2018-06-04
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: Public Relations; Advertising; Marketing

Preferred Candidate

Career Level: Mid Career

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